Andrew Goodwin's Theory.

Andrew Goodwin, in his book Dancing in the Distraction Factory (1992) identifies a number of key features which distinguish the music video as a form.

Key Features that distinguish the music video as a form are as follows:

• There is a relationship between the lyrics and the visuals. (the lyrics are illustrated, amplified or contradicted by the visuals.)
• There is a relationship between the music and the visuals. (the music is illiustrated, amplified or contradicted by the visuals.)
• Particular music genres will have their own style of music video. (such as representing a stereotype.)
• There will be a demand on the part of the record company for close ups of the main artist.
• There is likely to be a reference to voyeurism particularly in the treatment of females, but also in systems of looking. (e.g screens with screens, binculors, camera's, keyholes etc.)
• There is likely to be intertextual references, either to other music videos or to film and TV texts.